Time Is Running Out 2o15: July 2016

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Friday, July 1, 2016

Coke Raises More Than $2 Million to Save Polar Bears

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Coca-Cola's drive to create a safe haven for polar bears in the high Arctic has thawed the pockets of environmentalists throughout North America, generating over $2 million for the World Wildlife Fund (WWF). Dave Moran, a spokesman for Coca-Cola Canada, called the company's Arctic Home campaign the most successful it's ever done. "And keep in mind, this is only the first year," he said.

The company partnered with WWF, the world's leading conservation organization, to help meet its goal of raising $10 million to ensure the polar bear's future. Fans of the polar bear and Coca-Cola responded by texting the package code, triggering $1 donations that quickly amounted to $1.8 million. The company contributed an additional $400,000 as part of its five-year, $2 million commitment to the cause.

IUCN

IUCN's work is driven by two features of life today: Global production and consumption patterns are destroying our life support system – nature – at persistent and dangerously high rates. And people, communities, governments and private actors are under-using the potential power of nature and the solutions it can provide to global challenges in fields such as climate change, food security, social and economic development. IUCN calls these nature-based solutions. Our work builds upon IUCN’s niche as the world’s authority on biodiversity conservation, nature-based solutions and related environmental governance. It has three key areas: Valuing and conserving nature enhances IUCN’s heartland work on biodiversity conservation, emphasizing both tangible and intangible values of nature. Effective and equitable governance of nature’s use consolidates IUCN’s work on people-nature relations, rights and responsibilities, and the political economy of nature. Deploying nature-based solutions to global challenges in climate, food and development expands IUCN’s work on nature’s contribution to tackling problems of sustainable development, particularly in climate change, food security and social and economic development.

Time Is Running Out 2o15

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