Time Is Running Out 2o15: Coke Raises More Than $2 Million to Save Polar Bears

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Friday, July 1, 2016

Coke Raises More Than $2 Million to Save Polar Bears

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Coca-Cola's drive to create a safe haven for polar bears in the high Arctic has thawed the pockets of environmentalists throughout North America, generating over $2 million for the World Wildlife Fund (WWF). Dave Moran, a spokesman for Coca-Cola Canada, called the company's Arctic Home campaign the most successful it's ever done. "And keep in mind, this is only the first year," he said.

The company partnered with WWF, the world's leading conservation organization, to help meet its goal of raising $10 million to ensure the polar bear's future. Fans of the polar bear and Coca-Cola responded by texting the package code, triggering $1 donations that quickly amounted to $1.8 million. The company contributed an additional $400,000 as part of its five-year, $2 million commitment to the cause.

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